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First generation Mexican-American from Chicago, IL. Taught nothing comes without hard work and the importance of a tight-knit family. 

 

Naturally curious and creative since a young age I found a career in advertising. Got hired at fancy agencies to work on big brands and lived out my 90s kid dream of working at Viacom/MTV Networks. Learned the art of a good pitch, brand strategy, managing and being a valued asset to clients. 

 

Later found a passion for music and supporting artists. Used entrepreneurial spirit, eye for design, and advertising experience to jump start a career in the music industry. I figured out how to help artists and creators. Negotiated brand partnerships, curated music, managed talent, produced concerts, and traveled across the U.S. in a van with 10 muscians as their tour photographer.

 

During the pandemic I found a home in Miami, FL. Gained new creative inspiration, improved my Spanish, developed an active lifestyle, and ate too many empanadas. Found a love for documentary and street photography. Walked miles across Miami, Mexico City, and Lima, Peru, documented training camps of champion boxers, and gained new life perspective.

 

My camera acts as my tool, capturing and appreciating the unique moments of each day, interacting and developing genuine connections with people, and giving a voice to communities. 

Mission: Tell stories and uncover human truths.